Everything you should know before your first call routes.
How the calls are generated, how qualification works, what each agent controls, and how agency routing is handled.
What exactly am I buying?
You are buying live inbound Final Expense calls. A consumer sees a Final Expense CTV campaign, calls the campaign number, and can be routed to an eligible agent while their interest is active.
Are the calls CTV only?
Yes. The calls we sell are generated from Final Expense campaigns shown through connected television placements. Consumers see the campaign on a smart TV or streaming device, call the campaign number, and are routed live to an eligible agent.
Why use live inbound calls instead of form leads?
A form lead still has to be reached after it is submitted. With a live inbound call, the consumer is already on the phone asking about coverage, so the agent can move directly into the conversation.
How much does it cost to start?
Calls are $60 each when they meet the qualification criteria. The starter purchase is 5 qualified calls, which equals $300 in starter funding.
What makes a call qualified?
All three standard criteria must be met. The caller must be in an approved state, must be age 50 to 85, and must have genuine interest in life insurance or Final Expense coverage.
Is there a minimum call duration?
No. The standard campaign does not use a 60 second or 90 second timer as the billing trigger. Qualification is based on the written call criteria.
How does routing work for agencies?
Each agent has their own account, their own wallet, and their own licensed states. Each agent is billed individually for the qualified calls they receive. When multiple eligible agents are online, calls are distributed round robin across those agents.
What happens if I miss a call?
If you do not answer, the call can move to another eligible agent who is online. A missed call is not treated as a qualified answered conversation. If you know you will not be available, place your account offline so calls are not offered to you.
What happens if my balance runs out?
When your wallet reaches zero, the system automatically places your account offline so new calls stop routing to you. After you add funds and your account is back online, you can begin receiving eligible calls again.
What if a call does not meet the criteria?
If a charged call clearly falls outside the written criteria, submit it for review within 24 hours. Examples include the wrong state, an age outside 50 to 85, no genuine coverage interest, spam, an obvious wrong number, or a technical routing failure. Approved disputes may be resolved with a wallet credit or replacement according to the applicable buyer terms.
Does a qualified call guarantee a policy sale?
No. A qualified call is not a guaranteed application, underwriting approval, placement, or sale. Results depend on the agent, carrier fit, underwriting, sales process, and other factors.
How quickly will I receive my calls?
Delivery depends on current CTV traffic, your licensed states, the times you are online, and available campaign inventory. The starter purchase is a call balance, not a promise that every call will arrive immediately.
Start with 5 TV / CTV inbound calls.
$300 in starter funding at the standard $60 qualified call rate.
