01
Correct state
The caller must be in a state your buyer account is configured to accept.
TV / CTV Final Expense Inbounds
They see the ad. They call. You take it live.
Consumer-initiated Final Expense calls generated from TV and connected-TV campaigns, routed to licensed buyers while the caller is actively looking for coverage.
TV / CTV sourcedConsumers call from live campaigns
$60 qualified callsThree written billing criteria
Start with 5$300 starter funding
Account overview
Online
Ready for calls
Available balance
$300.00
States
TX · FL · GA
3 active
Call cap
5
Starter package
Routing
Active
Buyer available
Recent calls
View criteria
FE
TV / CTV Final Expense inbound
Texas · 68 years old
Qualified
FE
TV / CTV Final Expense inbound
Florida · 73 years old
Qualified
FE
Final Expense inbound
Outside buyer criteria
Not billed
TV / CTV routingLive consumer-initiated calls
$60 when qualifiedNo duration trigger
Designed for
Qualification framework
Know exactly what makes a $60 call billable.
Our TV / CTV Final Expense campaign is billed on whether the caller meets the written qualification criteria, rather than treating call duration alone as proof of quality.
02
Age 50–85
The caller should be within the agreed age range for the standard Final Expense offer.
03
Genuine interest
The caller must express real interest in life insurance or Final Expense coverage.
Simple workflow
From TV response to your phone in four steps.
Start small, evaluate quality, then increase volume only when the numbers make sense for your team.
Start with 5 calls
Tell us your licensed states and capacity. The starter purchase is 5 qualified calls at $60 each.
Fund $300
Your starter call balance covers 5 qualified calls at the standard rate.
Set states and availability
Choose the licensed states, schedule and call caps your team can handle.
Take live TV / CTV calls
Review your own outcomes, then increase volume only when the economics work for you.
Simple pricing
One qualified TV / CTV call. One clear price.
Start with enough volume to evaluate your own results, then scale only when the economics work for your team.
See full pricing →
Final Expense TV / CTV inbound
$60/ qualified call
Starter purchase5 calls
Starter call funding$300
Duration triggerNone
Start with 5 calls
Built for agencies too
Discuss Agency Volume
One buyer account can support a growing team.
Need different states, schedules, or routing destinations for multiple agents? The model is designed to support a more structured agency setup as you scale.
✓
Multiple destinationsRoute calls across approved agents or teams.
✓
State-based routingMatch inbound callers to eligible buyers.
✓
Buyer availabilityPause when an agent or team is unavailable.
✓
Controlled scalingIncrease volume after performance is proven.
Agency workspace
Agent routing
AR
Agent 01TX · FL · GA
Balance$320
Available
JM
Agent 02OH · MI · IN
Balance$455
Available
KS
Agent 03NC · SC · TN
Balance$180
Paused
Illustrative interface
3 buyer profiles
FAQ
Know what you’re buying before traffic starts.
Clear expectations make for better buyer relationships.
Where do these calls come from?
The standard offer is built around inbound Final Expense calls generated from TV and connected-TV campaigns. The consumer makes the inbound call; you are not buying an aged contact list.
What makes a call billable?
All three standard criteria must be met: approved state, age 50–85, and genuine interest in life insurance or Final Expense coverage.
What is the minimum starting volume?
The starter purchase is 5 calls. At $60 per qualified call, that equals $300 in starter funding.
Do you guarantee a specific close rate?
No. Close rate depends on the individual agent, sales process, carrier mix, states, follow up, and other variables. We focus on the agreed call criteria rather than promising a sales result.
Can agencies route to multiple agents?
Yes, depending on the final platform configuration. Agency setups can support multiple destinations, state eligibility, schedules, and call caps.
Get started
Tell us where you write and how many calls you want to start with.
We’ll use this to confirm fit, states, availability, and current inventory before traffic begins.
TV / CTV calls only
$60 qualified call
5-call starter